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Outdoor advertising business revenue surged 42%

Recently, Chancheng industrial and commercial sector issued a "Chancheng advertising industry analysis report" (hereinafter referred to as "report"), according to statistics, in 2016 Foshan City, the advertising industry statistics about 3675 enterprises, of which 2323 Chancheng , Accounting for 63.21%, an increase of 29%; advertising business total revenue of about 1.244 billion yuan, an increase of 42%.

Advertising creative and other high-end talent gap
"Report" shows that last year, Chancheng advertising industry, different segments of income significantly differentiated, of which advertising design revenue of about 4.276 billion yuan, an increase of 241%; advertising production income of 285.1 million yuan, an increase of 30%; advertising agency 0.691 billion yuan, down 38%; advertising revenue of 281.2 million yuan, down 10%, advertising design to become the highest value-added advertising industry chain.
Although the number of advertising companies accounted for the proportion of the city over six percent, but the size of Chancheng advertising enterprises generally small, low concentration of industry. According to statistics, last year Chancheng advertising business average turnover of only about 530,000 yuan.
Of which the annual advertising turnover of more than equal to 100 million yuan of advertising enterprises only 199, accounting for about 8.5% of the total number of advertising enterprises; greater than or equal to 300 million yuan of advertising companies only 50, accounting for about 2.1%; greater than or equal to 10 million yuan Advertising business is only 10, accounting for about 0.4%, more than 100 million yuan only 2, accounting for 0.08%.
From the staff structure, last year Chancheng area advertising practitioners for the 26868 people, mostly young people, of which 30 years of age there are 1366 people, young people have become the main force of advertising business.
With the substantial increase in the number of advertising companies, Chancheng advertising creative and other high-end talent needs are also increasing. The region's 2323 advertising companies, a total of 1129 creative staff, the average number of creative staff less than one person, indicating that the Chancheng advertising industry as a whole in a mess, the proportion of professionals in the professional staff, professionals did not form a scale echelon, especially high-end Lack of creative talent.
Real estate advertising accounted for the most
From the advertising media type of view, Chancheng advertising business is still television advertising, outdoor advertising, newspapers and other traditional media as the mainstream media, including television advertising, outdoor advertising accounted for 33% and 32%, but the emerging Internet advertising, especially the rapid development of mobile Internet advertising, a great catch up with the momentum of the traditional release of the media last year through the Internet business volume of 23.528 million yuan.
In addition, building advertising can not be ignored, building advertising accounted for 10.17%. Through the comparative analysis found that Chancheng area of ​​advertising has slowly extended from the simple outdoor to the interior of the building, spread to the commercial office and residents living in every household.
From the advertising industry to see the type of industry, in 2016, Chancheng area accounted for advertising business turnover is the first real estate advertising, a total of 146.87 billion yuan; the second is the car advertising, a total of 27.56 million yuan; the third is Alcohol advertising, a total of 14.7429 million yuan.
The data reflect the largest share of real estate advertising revenue in the advertising industry. In addition, the larger auto advertising revenue, from the side reflects the Chancheng automotive industry increasingly fierce competition.
In addition, alcohol advertising has also been rapid development. With the growing per capita income of Foshan residents, the general consumer groups continue to improve the level of consumption, but also pay more attention to consumer quality, food service industry increasingly competitive, businesses put on the cost of advertising is also growing.

This article is edited by screenopto

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