Outdoor LED display is the direction of diversification

Outdoor LED display is one of the outdoor advertising, with the city to raise the level of construction, more and more cities to abandon the traditional advertising carrier, switch to LED display. LED display in the community occupies an important position, not only to play advertising, but also to spread the public interest, insert search trailer, Fuzhou, even the use of LED screen dug debt, which also achieved the outdoor LED display from pure commercial to social welfare properties Functional enhancement of the gorgeous change.

At present, Beijing, Shanghai, Guangzhou, Shenzhen and other first-tier cities are strictly regulate the outdoor LED display advertising market, outdoor LED display approval will be more stringent, set the location from the previous "blossom" to " Type (pure business area) transfer, and such changes will have an impact on the development of outdoor display. However, as mentioned above, LED display in the emphasis on commercial at the same time, but also strengthen the broadcast of public welfare, the information of the property, to a certain extent, can reduce its time for outdoor display approval process, but also its irreplaceable The advantages of the outdoor display area is more popular.
As early as 2014, the Southern Newspaper Media Group to actively respond to the construction of a strong cultural province of Guangdong Province, the strategic deployment of the joint Guangxu Holding Group, Yuexiu Group and other units together to create a public welfare characteristics of the outdoor new media project - Southern newspaper LED network ", aimed at the formation of Guangzhou, Shenzhen as the focus, covering 21 cities in Guangdong Province, the central business district and traffic circle of the LED network, the first in the country formed a" public information + news + advertising Information "of the LED media communication mode, outdoor LED display pure commercial advertising information playback mode thus break.
In the country's large and small cities, "speak civilization tree new wind" public service advertising, cultivate the socialist core values ​​and other promotional slogans are borrowed outdoor LED display for extensive publicity, not only improve the people's awareness, help curb the city is not Civilized behavior, but also to create a good new city fashion for the city to build a beautiful landscape.
In foreign countries, the use of outdoor LED display to carry out public welfare, participation in social construction cases are everywhere:
USA: Many US outdoor LED display operators also work with relevant government and public service agencies to play an important role in participating in social events and protecting the public. In November 2012, the Federal Authority (FEMA) used digital screens to broadcast emergency weather warnings in ten states in Hurricane Sandy. Every time you update, from production to playback, the process is less than 15 minutes. In April 2013, after the US Boston Marathon explosion, local and national security departments began to use the outdoor LED display to warn and inform the public. Police will be the suspect's photos published on the screen, and warned the public in the city to pursue the process of hunting indoors.
UK: To mobilize the people to contribute to African women's entrepreneurship, the British public welfare organization Microloan used a special outdoor LED display held a special outdoor donation activities: public organization Microloan in an outdoor LED screen shows a piece of coins with a piece of Africa Women image picture, when passers-by through the big screen in accordance with the instructions to send text messages to donate, the display will be floating some coins, the original image of a little incomplete women together, so as to achieve the purpose of donations.
Thailand: In order to raise public awareness of the protection of children and effectively protect children from being unlawfully infringed, the Child Protection Agency (CPCR) and Leo Burnett have produced and presented "CHILDABUSE" on the outdoor LED display and outdoor big names in various centers in Bangkok "Series of outdoor public service ads, and in the ad attached to the report phone. After the event was launched, CPCR received more than 300 calls a day. At present, such a way has become the most effective preventive measures, making the prevention of sexual abuse of children has been effectively improved.
For the rapid promotion of urban diversified landscape and low-quality outdoor advertising between the contradictions, as the development of outdoor display on the road "stumbling block", and pure commercial advertising to play a single function, also led to the audience have a strong resistance to psychological. Faced with the development trend and problems under the new situation, the outdoor LED media operators, in the future development of the road should be effective to avoid the display of a single advertising functions and business attributes, should be achieved from the role of heavy business to the social integration The role of the role of change, as the audience access to social information of the public carrier. At the same time, outdoor LED display manufacturers also need to carry out technological innovation, such as to ensure that the field of outdoor advertising products with automatic brightness adjustment system and multi-level gray-scale correction technology, from the technical source to reduce the outdoor LED display light pollution influences.
First of all, outdoor display manufacturers to make products better integrated into the urban environment. In the identification of the location according to its regional characteristics, the surrounding environment, the characteristics of the carrier, depending on the characteristics of the overall design of the carrier, so that outdoor display as part of the landscape, reduce the outdoor display installed in the city approval, planning, management, operation Multiple levels of the problem.
Second, combined with the different characteristics of the audience in different regions, outdoor LED media operators should also play content on the appropriate increase in the people, convenience of social information, so that the outdoor display is not only a simple advertising carrier, but also become the audience access to information, Good platform.
Once again, suitable for the current "Internet +" development trend, enterprises should focus on the outdoor display screen, a wide range of distribution characteristics, stepping up the establishment of converged networks, and the Internet, mobile Internet, large data associated with networking, real-time information sharing , To achieve the rapid transmission of information dissemination effect. Combined with the new situation, the display manufacturing enterprises but also market-oriented, outdoor LED display to explore the new era under the requirements of the new properties, to adapt to market changes and needs, in line with urban development and management of outdoor products, become the public can Accept the standard information product, not just an ad terminal.

This article is edited by screenopto

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